The banking and business community is mourning the passing of Tracy French, former CEO and chairman of Centennial Bank, who died on August 2, 2026. His death marks the loss of a respected financial leader whose career spanned decades of dedicated service, leadership, and mentorship.
Tracy French served as chief executive officer and president of Centennial Bank from 2015 through 2024, and was appointed chairman in 2019. During his tenure, he played a significant role in shaping the bank’s growth, strengthening its operations, and guiding it through periods of expansion and transformation.
He was also a longtime director of Home BancShares and Centennial Bank, contributing his expertise for more than a decade. As a member of the bank’s Asset/Liability Committee, he provided strategic insight and oversight that helped support the organization’s financial stability and long-term success.
Before becoming CEO, French served as regional president of Centennial Bank from 2009 to 2015. His leadership journey within the organization began following the acquisition of Community Bank in 2003, where he had served as president, chief executive officer, and director from 2002 to 2009.
In early 2025, French began a planned transition into retirement, concluding his board service in April of that year. Even after stepping down, he remained actively involved as an advisor to senior management, continuing to offer guidance, mentorship, and support until his passing.
Colleagues and industry peers have paid tribute to French as not only an exceptional banker but also a trusted friend and influential leader. John Allison, board chairman, described him as someone whose impact on the company will be felt for generations, highlighting his unwavering commitment to customers, employees, and the communities the bank serves.
Beyond his professional accomplishments, French was remembered for his integrity, leadership, and dedication to helping others succeed. His legacy is reflected not only in the institutions he helped build but also in the people he mentored and inspired throughout his career.
Tracy French leaves behind a lasting legacy in the banking industry, defined by excellence, service, and leadership. His contributions will continue to be felt across the organization and the broader financial community.
Heartfelt condolences are extended to his family, friends, colleagues, and all who are mourning his passing. May he rest in peace—deeply respected, greatly missed, and never forgotten.
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